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Half-Sheet Posters

First introduced in the 1910s, half-sheet posters measure 22" x 28" and were displayed inside movie theaters to promote the current release.  They were mounted in special displays and used together with one-sheet and insert posters to fully advertise a newly released movie.  Half-sheet posters were printed on card stock paper and are half the size of a one sheet poster.  They were usually not folded and rolled for shipping to theaters.  Half-sheet posters were sometimes folded after printing.