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1910s-1930s
1940s-1970s
1980s-2020s
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半张海报于 1910 年代首次推出,尺寸为 22" x 28",并在电影院内展示以宣传当前上映的电影。它们被安装在特殊展示中,并与单页和插入海报一起使用,以全面宣传新上映的电影。半张海报印在卡片纸上,尺寸是单张海报的一半。它们通常不会折叠和卷起来运送到剧院。半张海报有时会在打印后折叠起来。