One Sheet: (27" X 41" or 27” x 40”)
Introduced by Thomas Edison's Motion Picture Patents Company in 1909, the one-sheet has long been the standard movie poster in the United States. The posters were always 27" x 41" until the mid-1980s when the size gradually shifted to 27"x 40". One-sheet posters were almost always folded before 1985. Double-sided posters (for use in lighted movie theater displays) were also introduced in the late 1980s. One-sheet posters have traditionally been the most prized size among collectors.
Insert Posters: (14" X 36")
For much of the 20th century, movie theaters had only one screen so all their advertising space was devoted to one film. Insert posters appeared around 1910 and were printed on card stock paper for theaters to use in conjunction with one sheet posters in order to promote a movie. Inserts were usually folded at printing but they were sometimes never folded. Their slim profile and durability make them excellent for collecting and display. The last insert movie posters were printed around 1986.
Half Sheet: (22" X 28")
First introduced in the 1910s, half-sheet posters were displayed inside movie theaters to promote the current release. They were mounted in special displays and used together with one-sheet and insert posters to fully advertise a newly released movie. Half-sheet posters were printed on card stock paper and are half the size of a one sheet poster. They were usually not folded and rolled for shipping to theaters. Half-sheet posters were sometimes folded after printing.
Three Sheet (41" x 81")
Three-sheet movie posters are from the United States and were used both in domestic and international movie theaters. They are printed in either one or two sections. The posters measure 41" x 81" and make a dramatic impression when framed.
Six Sheet (81" x 81")
Six-sheet movie posters measure 81" x 81" and are printed in 2 sections that are designed to overlap. These grand posters display beautifully when professionally framed and/or linen-backed.
Thirty by Forty
Printed on hard-stock paper, 30x40 posters were introduced in the 1930s and were printed for use in special displays both inside, and outside, movie theaters.
Standard (11"x14" and issued in sets)
Mini (8" x 10" and issued in sets)
Jumbo (14" x 17" and issued individually or in sets)
Lobby cards were produced by studios starting in the 1910s. They were phased out in the United States in the mid-1980s but are still often produced for use outside of the United States.
Lobby cards were printed and shipped in sets for display in movie theater lobbies. Each set of cards would usually contain a title card and other cards with scenes from the film being advertised. These scene cards would also sometimes feature posed images of the cast or even offer a synopsis-style progression of scenes from a film.
Mini (8" x 14")
Jumbo (22" x 28")
Window Cards were printed on hard stock paper for display at locations other than movie theaters. They could be placed in the windows of stores, business offices, physician and dentist offices, bulletin boards, telephone/utility poles and on any other potential advertising surface in a community. Window cards were printed in higher numbers and sometimes with less detail than the promotional materials described above. Window cards are not typically folded.
French One-Panel Posters
As the standard size French theatrical movie poster, the one-panel poster measures approximately 47" x 63" and was almost always folded at the time of printing.
French Medium Posters
French medium, or Moyenne, movie posters measure around 23" x 32" and were almost always folded at the time of printing.
French Small Posters
French small, or Petite, movie posters measure around 15" x 21" and are usually folded at the time of printing.
French Door Panel Posters
French Door Panel, or Pantalon, posters measure around 23" x 62" and are almost always folded at the time of printing.
German A1 Posters
German A1 posters measure 23" x 33" and were usually folded at the time of printing.
German A0 Posters
German A0 posters are relatively rare and measure about 33" x 46". They are usually folded at the time of printing.
German A00 Posters
German A00 posters are very rare. These two-panel posters measure 46" x 66".
Italian Locandina Posters
Similar in size to insert posters in the United States, these Italian movie posters measure around 13" x 28" and are printed on paper stock.
Italian Two-Sheet Posters
These Italian movie posters measure about 39" x 55" and were almost always folded at the time of printing. Also known as 2-Fogli, this is the classic size for Italian theatrical posters similar to the one-sheet in the United States.
Italian Four-Sheet Posters
These Italian movie posters measure about 55" x 78" and were almost always folded at the time of printing. Also known as 4-Fogli, these posters were often printed in two pieces designed to overlap.
These mini-posters measure either 14" x 20" (for movies before 1960) or 19" x 27" (fir movies after 1960).
Japanese B1 Posters
This rare size is similar to the US one-sheet and measures approximately 29" X 41.
Japanese B2 Posters
The Japanese B2 is the standard size for theatrical posters in Japan. They measure about 20" x 29" and may be folded or unfolded.
Japanese B3 Posters
Mostly used in train and bus stations, these smaller sized posters generally measure 14" x 20".
Known as Tatekan posters, these Japanese posters measure around 20" x 58" and are printed in two sections designed to overlap.
The standard size for UK movie posters, the quad measures 30" x 40". Older posters were usually folded at the time of printing but posters from more recent films are often rolled.
English One Sheet Poster
English one sheet posters measure 27" x 40" (similar to the US one sheet) . These posters are primarily used by movie theaters in British territories.
English Double Crown
English double crown theatrical posters are being printed less common these days as posters, and theaters, have continued to grow in size and number They measure around 20" x 30" and are the "big sibling" to English Crown posters which measure about 15" x 20".